Released on: September 1, 2008, 4:31 am

Press Release Author: David Chandler

Industry: Internet & Online

Press Release Summary: Best-selling author and business expert David Meerman Scott
tells business TV producer yourBusinessChannel that most traditional PR people don’t
understand online marketing and PR.

Press Release Body: England, UK, September 01,2008 -- David Meerman Scott has got
news for traditional PR people: public relations today is much more than dealing
with the media. Scott, a business expert in online marketing and best-selling author
of The New Rules of Marketing and PR, shares this thinking in a new business TV show
from business TV producer yourBusinessChannel.

“I think that traditional public relations people aren’t public relations people
they are media relations people. They are skilled at working with newspaper,
magazine, television, reporters, broadcasters and editors. They think that is the
only way that you can communicate. Well I have news for those people,” he tells the
business TV network.

Scott, whose online campaigns have delivered over $1b in sales for clients
worldwide, has built his formidable reputation by providing expert business advice
to help companies communicate directly with customers by creating interesting,
relevant content.

“You can communicate directly to the public through your website. You can
communicate to the public through your blog. You can communicate directly to your
public using press releases. That is a way that smart organisations are reaching
people today.”

Meerman Scott’s expert business advice about Marketing and PR appears in
yourBusinessChannel’s Business Legends series of business TV shows, designed to
provide businesspeople and entrepreneurs with punchy, practical insights from
recognised business experts.

Meerman Scott is also a member of yourBusinessChannel’s new Million Dollar Team
business TV series. Billed by the business television network as the ultimate
business TV series, Million Dollar Team will access over $1m worth of sales genius
for viewer’s businesses.

Further links/information:
* View this and other business TV shows featuring business experts.
(http://www.yourbusinesschannel.com)

* News about the latest expert business advice and upcoming business TV shows.
(http://www.yourbusinesschannel.com/blog.aspx)

* Business television on your website or blog.
(http://www.yourbusinesschannel.com/partner.aspx)
Press Release Submission By PressReleasePoint(http://www.pressreleasepoint.com)

Contact :
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com

Web Site: http://www.yourbusinesschannel.com

Contact Details: yourBusinessChannel
England, UK
+44 (0) 870 041 0459
david@yourbusinesschannel.com